Godrej has finally lost it!
Here's a rather feeble attempt by Godrej to try and desperately connect with the youth by trying to build their own Social Networking platform which seems to be based on Secondlife. At a time where brands are trying to figure their way around in the current maze that is Social Networking, Godrej believes in jumping the que altogether and creating a destination that will hopefully help Godrej touch base with the consumers of tomorrow.
Currently, its open up for pre-registration. I'm pretty curious to see how they plan to get people to sign up with them. Surprisingly, for a destination that's online, I am yet to see any online communication heralding it's launch... Surely they're going to have to do better than the current STUPID television teaser ads...
Only time will tell how serious Godrej is about this. For all you curious people, here's the URL:
http://www.gojiyo.com/
It already claims to have 17k + users on board and is due to launch in the next 7 days.
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